[ Our quest log ]

Every case is a quest: a brand, a goal and a team that makes it happen. Pick a quest to see what we did and how.

/6 Completed quests

Pringles LATAM x Call of Duty: Level Up campaignBrandingKey visualCampaignView case
Full branding for Benelux esports competition 'Road of Legends'BrandingLogoMotion designBroadcastView case
Branding & print for Red Bull Kumite at PukkelpopBrandingLogoPrintView case
Complete graphic identity for Pringles Stay in the GameBrandingLogoStrategyCopywritingView case
Booth designs & event branding: Breaking New GroundBooth designEvent brandingPrintView case
Influencer assets and graphics for Mike’s Hard LemonadeBrandingLogo3DView case

Pringles LATAM x Call of Duty: Level Up campaign

Pringles & Call of Duty · via SpaceFwd · 2023 · 4 weeks

BrandingKey visualCampaign

For the launch of the 'Sube de Nivel' campaign in South America, Pringles and Call of Duty joined forces. The goal was to merge the worlds of snacking and gaming seamlessly. Through the agency SpaceFwd we were brought in to create the visual framework that gave this collaboration authority within the gaming community. With powerful graphics and dynamic motion assets we built a recognisable visual universe that does both brands justice.

Challenge

The biggest challenge was bridging two iconic brand identities without losing what makes either of them unique. We had to create a 'power spike' in an oversaturated market of gaming collabs, where the visuals not only had to grab attention but also genuinely motivate gamers to take part. The content also had to scale across many digital channels, from social media to in-game promotions, while keeping the visual impact high.

Result

The result is a razor-sharp campaign that literally takes things 'up a level'. We delivered a complete set of visual assets combining the raw energy of Call of Duty with the iconic fun of Pringles. The campaign led to a significant rise in online engagement and strong brand recall within the target audience.

By translating the 'Sube de Nivel' idea into the right visuals, we turned the collaboration from a simple promotion into an essential part of the gaming experience.

Full case

Full branding for Benelux esports competition 'Road of Legends'

Road of Legends · GameWaves · 2024 · 8 weeks

BrandingLogoMotion designBroadcast

Commissioned by GameWaves, we laid the visual foundations for Road of Legends. It's a competition within Riot Games' official ecosystem, which means the bar for quality and brand experience is extremely high. We translated the competitive energy into a complete brand identity, including all social media assets and an extensive package of broadcast assets for the live streams.

Challenge

The challenge for GameWaves was to build an identity with authority within the League of Legends community. The visuals had to carry the unique Road of Legends branding while fitting seamlessly with the professional standard fans expect from Riot Games products. We had to deliver a visual power spike that made the transition between the game and the broadcast smooth and credible.

Result

The result is a strong visual system that reinforces Road of Legends’ position in the competitive landscape. With a consistent brand bible and a dynamic broadcast kit, GameWaves added a professional layer to the competition that players and viewers take seriously straight away. The identity creates a uniform, recognisable experience across all channels, in line with the high demands of the Riot Games ecosystem.

Full case

Branding & print for Red Bull Kumite at Pukkelpop

Red Bull Kumite · Red Bull · 2024 · 1 week

BrandingLogoPrint

Red Bull Kumite is one of the most prestigious fighting game tournaments in the world. For the Belgian qualifier we were asked to set a visual course that combines the raw energy of the "cage" with the recognisable Red Bull style. We developed a complete visual direction used in every touchpoint, from social media content to the physical dressing of the event, creating an atmosphere that speaks to both the hardcore FGC (Fighting Game Community) and the wider audience.

Challenge

The challenge was to balance Red Bull's strict global brand guidelines with a unique, local feel for the Belgian edition. The visuals had to capture the intensity of Street Fighter while looking professional and premium enough for an international esports format. We had to deliver a visual power spike that heightens the tension of the competition and immerses viewers straight away in the world of the kumite.

Result

The result is a razor-sharp visual identity that put the Belgian fighting game community on the map. With a consistent mix of dynamic graphics, strong typography and high-end content, we created a uniform experience across all channels. The visual direction contributed to a record number of sign-ups and high engagement during the livestream, with the Belgian qualifier matching the international main events in quality.

Full case

Complete graphic identity for Pringles Stay in the Game

Pringles Stay in the Game · via SpaceFwd · 2022 · 15 months

BrandingLogoStrategyCopywriting

For the European 'Stay in the Game' campaign, Pringles was looking for a way to translate its global brand goals credibly into the complex gaming market. Together with SpaceFwd, we were brought in as the creative engine behind the visual execution. We took full control of the graphic story, from streaming assets to high-end video content, so that Pringles was seen not as an outsider but as an integral part of the gaming community.

Challenge

The biggest challenge was staying authentic for a critical audience. Global guidelines had to become content that truly resonates on platforms like Twitch and YouTube, without losing brand identity. The team had to move very fast to deliver a huge range of assets, from complex animations to long-form streaming overlays, all with the same visual impact and quality.

Result

The result was a powerful visual boost that took the campaign to record heights: more than 120,000 hours watched and 88,000 active engagements. By setting up a consistent, razor-sharp graphic system, we firmly anchored Pringles in the European gaming landscape.

120,000+Hours watched
40,000,000+Impressions
88,000+Engagements

Full case

Booth designs & event branding: Breaking New Ground

Booth designs & events · incl. OMEN, Red Bull, Dutch Comic Con · 2026

Booth designEvent brandingPrint

Over the years we have helped event organisers and global brands translate their digital identity to the show floor. As a full-stack creative studio we take full control of the visual direction in a physical space. From booth designs for OMEN and Red Bull to tangible assets for Dutch Comic Con, we make sure the brand experience stays consistent, high-end and in line with the wider campaign.

Challenge

The biggest challenge in event branding is keeping visual impact in an overstimulating environment. A design that works on a screen doesn't simply translate to a physical booth tens of metres wide. We have to deal with complex technical specs, sightlines on the show floor and the need to grab visitors within seconds. The pressure is on delivering razor-sharp design that holds up to the speed and chaos of large live events.

Result

The result is an impressive track record of physical 'power spikes' at Europe's biggest gaming and tech events. We created booth concepts and print assets that don't just stand out but also strengthen the professional authority of brands like HP OMEN and Delta Force. Because we're deeply involved in the projects, we take away every operational worry and guarantee a visual level the competition can't ignore.

Full case

Influencer assets and graphics for Mike’s Hard Lemonade

Mike's Hard Lemonade · via Unlocked · 2023 · 1 week

BrandingLogo3D

For Mike's Hard Lemonade's expansion into South America, the brand turned to Unlocked to strengthen its market position. We in turn translated the commercial ambitions into a bold visual narrative that fits seamlessly with local gaming culture. By producing a complete suite of social assets and video content, we integrated influencers organically into the Mike's brand universe.

Challenge

The core challenge was uniting two worlds: the hard commercial goals of a global brand and the raw, unfiltered aesthetic of the gaming community. Creating content that feels like authentic entertainment rather than an 'ad' required razor-sharp art direction. The visual identity also had to be flexible enough to support different influencers and their own styles without losing brand recognition.

Result

The result is a visual power spike that put Mike's Hard Lemonade on the map with its audience straight away. We delivered a steady stream of high-impact visuals that built a credible, strong presence on social media. By striking the right balance between branding and gaming aesthetics, we turned the influencers into true ambassadors of the 'Easy on Fun, Hard on Lemonade' story.

Full case