Pringles LATAM x Call of Duty: Level Up campaign
About the quest
For the launch of the 'Sube de Nivel' campaign in South America, Pringles and Call of Duty joined forces. The goal was to merge the worlds of snacking and gaming seamlessly. Through the agency SpaceFwd we were brought in to create the visual framework that gave this collaboration authority within the gaming community. With powerful graphics and dynamic motion assets we built a recognisable visual universe that does both brands justice.
Challenge
The biggest challenge was bridging two iconic brand identities without losing what makes either of them unique. We had to create a 'power spike' in an oversaturated market of gaming collabs, where the visuals not only had to grab attention but also genuinely motivate gamers to take part. The content also had to scale across many digital channels, from social media to in-game promotions, while keeping the visual impact high.
Result
The result is a razor-sharp campaign that literally takes things 'up a level'. We delivered a complete set of visual assets combining the raw energy of Call of Duty with the iconic fun of Pringles. The campaign led to a significant rise in online engagement and strong brand recall within the target audience.
By translating the 'Sube de Nivel' idea into the right visuals, we turned the collaboration from a simple promotion into an essential part of the gaming experience.
