Complete graphic identity for Pringles Stay in the Game
About the quest
For the European 'Stay in the Game' campaign, Pringles was looking for a way to translate its global brand goals credibly into the complex gaming market. Together with SpaceFwd, we were brought in as the creative engine behind the visual execution. We took full control of the graphic story, from streaming assets to high-end video content, so that Pringles was seen not as an outsider but as an integral part of the gaming community.
Challenge
The biggest challenge was staying authentic for a critical audience. Global guidelines had to become content that truly resonates on platforms like Twitch and YouTube, without losing brand identity. The team had to move very fast to deliver a huge range of assets, from complex animations to long-form streaming overlays, all with the same visual impact and quality.
Result
The result was a powerful visual boost that took the campaign to record heights: more than 120,000 hours watched and 88,000 active engagements. By setting up a consistent, razor-sharp graphic system, we firmly anchored Pringles in the European gaming landscape.
- 120,000+Hours watched
- 40,000,000+Impressions
- 88,000+Engagements
