Influencer assets and graphics for Mike’s Hard Lemonade
About the quest
For Mike's Hard Lemonade's expansion into South America, the brand turned to Unlocked to strengthen its market position. We in turn translated the commercial ambitions into a bold visual narrative that fits seamlessly with local gaming culture. By producing a complete suite of social assets and video content, we integrated influencers organically into the Mike's brand universe.
Challenge
The core challenge was uniting two worlds: the hard commercial goals of a global brand and the raw, unfiltered aesthetic of the gaming community. Creating content that feels like authentic entertainment rather than an 'ad' required razor-sharp art direction. The visual identity also had to be flexible enough to support different influencers and their own styles without losing brand recognition.
Result
The result is a visual power spike that put Mike's Hard Lemonade on the map with its audience straight away. We delivered a steady stream of high-impact visuals that built a credible, strong presence on social media. By striking the right balance between branding and gaming aesthetics, we turned the influencers into true ambassadors of the 'Easy on Fun, Hard on Lemonade' story.
