Full branding for Benelux esports competition 'Road of Legends'
About the quest
Commissioned by GameWaves, we laid the visual foundations for Road of Legends. It's a competition within Riot Games' official ecosystem, which means the bar for quality and brand experience is extremely high. We translated the competitive energy into a complete brand identity, including all social media assets and an extensive package of broadcast assets for the live streams.
Challenge
The challenge for GameWaves was to build an identity with authority within the League of Legends community. The visuals had to carry the unique Road of Legends branding while fitting seamlessly with the professional standard fans expect from Riot Games products. We had to deliver a visual power spike that made the transition between the game and the broadcast smooth and credible.
Result
The result is a strong visual system that reinforces Road of Legends’ position in the competitive landscape. With a consistent brand bible and a dynamic broadcast kit, GameWaves added a professional layer to the competition that players and viewers take seriously straight away. The identity creates a uniform, recognisable experience across all channels, in line with the high demands of the Riot Games ecosystem.
